Craft Recordings Latino comes after Concord’s recent purchase of Fania Records and the 2016 acquisition of Musart Music Group.
Concord Music’s Craft Recordings announced Thursday (Jan. 10) the launch of Craft Recordings Latino, its Latin music division in Miami with an expanded staff to oversee the growing Latin business within the company.
Working out of the new Miami office, former Fania Records GM Bruce McIntosh will oversee the company’s new division as vp, Latin catalogue. Additional hires include Craig Hammond as vp, commercial development and Laura Saez as vp, content development & strategy.
Hammond, who previously served as senior director, sales & commercial development at Concord Music, will be responsible for identifying and driving catalogue initiatives and new business opportunities.
Saez, formerly svp, digital partnerships at EMI, will oversee a strategic framework for content distribution and partnerships in media and technology, with a focus on brand expansion, increased profitability and revenue growth.
Both Hammond and Saez will work out of the company’s Beverly Hills headquarters and report to label president Sig Sigworth.
“The launching of Craft Latino in Miami under Bruce’s leadership was an obvious next step in our continued growth in the Latin music business,” Sigworth commented in a statement. “While Craig and Laura will bring their unique skill sets to the entire Craft catalogue to help ensure greater success for our artists, both commercially and creatively.”
The company’s expansion follows the recent purchase of Fania Records and Publishing, with its approximately 19,000 master recordings and 8,000 compositions from Codigo Entertainment and the 2016 acquisition of Musart Music Group, containing the works of Joan Sebastian, Antonio Aguilar, and Oscar D’Leon, to name a few.